Dine LA Restaurant Week Toolkit
JULY 12 - 26, 2024
Register by June 11
EVENT INFO
Event Dates
Friday, July 12 - Friday, July 26, 2024
Participation Fee
$800 (Register by June 11)
$1,000 (Late Registration after June 11)
Menu Due Date
Menu Submission by Tuesday, June 11
Guidelines
We want diners to have a great and consistent experience during these 15 days. Let's train your team to follow these guidelines:
Your Dine LA menu must be presented to every diner during the event.
Your Dine LA menu must be available during regular operating hours for lunch and dinner service on weekdays and weekends.
Your approved menu posted on DineLA.com must be the same menu presented to diners during the event.
REGISTER NOW
Register now for Dine LA Restaurant Week at DINELA.COM/REGISTER
DEADLINE TO REGISTER: TUESDAY, JUNE 11
For more information, contact:
Ingrid Chen
outreach@dinela.com
424.262.2660
MENU INFO
Menu Pricing
Choose from the price points below:
Menu Requirements
Your Dine LA Restaurant Week menu must comply with the following requirements:
List at the top of the menu:
Your Dine LA price point ($15, $25, $35, $45, $55, or $65 & Above)
Your hours of availability for dine-in (i.e. Monday - Friday, 11am - 3pm)
Clearly state if the entire table is required to order the Dine LA menu
Be available during regular operating hours for lunch and dinner service on weekdays and weekends. (Please make sure your website is updated with your current business hours).
Fits on (1) single page.
Submitted as a JPG, PNG, or PDF file.
View a visual example of a menu with all requirements highlighted here.
Menu Submission
Submit your menu at DINELA.COM/MENU
MENU DEADLINE: TUESDAY, JUNE 11
Once your menu is approved, you will receive an "approved menu" notification via email.
Menu Examples
Need inspiration? View menu examples here.
OPTIONAL Menu Template
Don't have a menu? Use our handy menu template here.
Remember to include all the required menu info highlighted in yellow.
Include your social handles.
Menu Tips
Menus are the #1 reason why diners pick a restaurant during the event.
Tip #1 - Create value with your menu. People are looking for a good deal, so give them a reason to visit during the 15-day event.
Tip #2 - Keep Instagram and Tik Tok in mind when creating your menu. People love to share their experience with their followers. If your dishes are well-plated, more people will post and share on social media.
Tip #3 - Include your signature dishes and/or create exclusive dishes. Use this as an opportunity to expand your clientele. Give your new guests a reason to come back by making their first visit special.
WHAT DO I GET FOR PARTICIPATING?
As a participating restaurant, you will receive:
A listing on DineLA.com (500K+ average pageviews season over season).
A dedicated menu page to showcase your approved menu(s). Menu page includes your restaurant logo, website, and contact details.
For restaurants on OpenTable, your booking widget will be placed conveniently next to your menus.
Early menu submissions will receive a dedicated menu callout through @DineLA’s IG Story (480K+ followers).
The Dine LA Program will be promoted through:
A robust paid advertising plan that includes street pole banners and highway billboards.
Top tier broadcast segments and digital publications like CBS, NBC, LA 5, LA Times, Eater, and LA Weekly.
Dine LA Restaurant Week Logos
